I’ve seen—just as I suspect you have over the past year, 2025—many, many websites now using AI to blog. Some of those sites start with a human idea and then have AI generate the rest because the person might not be comfortable writing. Some just let the AI do the whole thing. The problem is, AI blogging tends to be pretty obvious. Even if it isn’t obvious to us humans, it’s certainly obvious to the search engines—and let’s face it, those are the ones you’re probably trying to impress if you’re blogging for your business.
If you’re in small business and you network, you’ve likely heard someone say you need to be blogging to help push your website. In 2025, that’s still true: content is king. But if your content is just AI splurge—yes, let’s call it AI splurge—then search engines run by very clever companies are getting wise to it. You won’t do yourself as many favours as you think.
AI has certain patterns. It loves the power of three—one thing, another thing, and a third thing—over and over. It doesn’t vary sentence structure naturally. You don’t get a mix of short punchy sentences and longer ones unless you explicitly tell it to do so. And even then, it’s not great at it.
As I always say, this is my opinion right now—AI changes fast. But here’s a trick I use: I dictate my blogs to an AI like ChatGPT. It saves time. I know what I want to say, I just speak it out, and then I get a nicely formatted, correctly spelt piece that I can edit. The quality is better, it doesn’t look like every other AI blog out there, and you get things done faster. So don’t let AI write from scratch; let it help you by turning your spoken words into text, and then you edit. Hope that helps!
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