This Privacy Policy explains how John D Scotcher Ltd, trading as sea-change.ai (“we”, “us”, “our”), collects, uses, and protects personal data.
We take privacy seriously and are committed to handling personal data lawfully, transparently, and securely.
John D Scotcher Ltd is a company registered in England and Wales (Company No. 05710078). We trade as sea-change.ai and provide AI advisory, education, automation, and related services.
As part of running our business, we may collect, store, and use personal data where you are:
Our lawful bases for processing personal data are:
Any personal information you provide to us (via this website, email, phone, or direct contact) will never be sold, rented, or made public.
We use personal data only to provide services you have requested, respond to enquiries, administer accounts, and operate our business.
Where necessary, we may share limited personal data with trusted third-party processors. When we do, we use reputable, GDPR-compliant providers and only share what is required for the task.
We collect anonymised information about how visitors use our website. This includes:
This data does not personally identify individual visitors.
We use cookies to collect this information. Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information.
You can learn more about cookies at aboutcookies.org or allaboutcookies.org.
You may disable cookies in your browser settings, however some website features may not function correctly as a result.
If you contact us via a website form or email link, your message will be received by email. Data submitted through contact forms is not stored on the website itself.
If you contact us by phone and it is necessary to store your details for a lawful purpose, we will store them securely on company systems.
Where appropriate, contact details may be added to our CRM system to manage enquiries, quotations, or ongoing business relationships.
We may retain records of communications for legitimate business purposes, but will not use them beyond the purposes described in this policy.
We may occasionally send marketing or informational emails. We will only do so where:
You may unsubscribe at any time using the link provided in each email or by contacting us directly.
If you are under 16 years of age, you must obtain parental consent before subscribing to marketing communications.
Where appropriate, we may use personal data to:
You have rights under data protection law, including the right to:
If you wish to exercise any of these rights, please contact us by email. We will respond within one month, as required by law, and usually sooner.
For full details of your rights, please visit the Information Commissioner’s Office (ICO) website.
We will normally handle requests free of charge. However, where requests are manifestly unfounded, excessive, or repetitive, we reserve the right to charge a reasonable administrative fee at our standard hourly rate.
We use carefully selected third-party services to support our operations. These may include:
Some data may be processed outside the UK or EU (including in the United States). Where this occurs, we ensure appropriate safeguards are in place.
All traffic between this website and your browser is encrypted using HTTPS.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.
We will report any notifiable personal data breaches to the ICO within 72 hours of becoming aware of the breach, where required by law.
Our website may contain links to third-party websites. This Privacy Policy applies only to this website. We encourage you to read the privacy policies of any external sites you visit.
We do not appoint a formal Data Protection Officer. Responsibility for data protection is undertaken by John.
If you have any questions about this Privacy Policy or how we handle personal data, please contact us by email.
This Privacy Policy may be updated from time to time to reflect changes in legislation or business practices. We recommend checking this page periodically for updates.
This Privacy Policy was last updated on 01 September 2025.
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